Seize the day! : encouraging indulgence for the hyperopic consumer
Year of publication: |
2008
|
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Authors: | Haws, Kelly L. ; Poynor, Cait |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 4, p. 680-691
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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