Selected essays on market-based management : taking a closer look at heterogeneity phenomena in sponsoring and fitness club management
vorgelegt von Tina Helen Streiff
| Year of publication: |
2014
|
|---|---|
| Authors: | Streiff, Tina Helen |
| Institutions: | Ludwig-Maximilians-Universität München (degree granting) |
| Publisher: |
München |
| Subject: | Sponsoring | Sponsorship | Fitness-Wirtschaft | Fitness industry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 133 Seiten Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Kumulative Dissertation, Universität München, 2015 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340449