Selecting a target segment: market structure and new venture entry strategies
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Jiatao ; Liu, Weiping |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 51.2013, 7 (26.7.), p. 1402-1421
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