Selecting distribution channel strategies for non-profit organizations
Year of publication: |
2010
|
---|---|
Authors: | Zhao, Xuan ; Niu, Run H. ; Castillo, Ignacio |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 972-996
|
Subject: | Sozialwirtschaft | Social economy | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | USA | United States | Modellierung | Scientific modelling | Theorie | Theory |
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