Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework
Year of publication: |
2015
|
---|---|
Authors: | Cui, Geng ; Peng, Ling ; Florès, Laurent Pierre |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 18.2015, 3, p. 380-396
|
Subject: | New product development | Product innovation | Innovation | Produktentwicklung |
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