Selecting key capabilities of TV-shopping companies applying analytic network process
Sen-Kuei Liao and Kuei-Lun Chang
| Year of publication: |
2009
|
|---|---|
| Authors: | Liao, Sen-kuei ; Chang, Kuei-lun |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 1, p. 161-173
|
| Subject: | Balanced Scorecard | Balanced scorecard | Fernsehwerbung | Television advertising | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821166