The selection of an entry mode strategy into foreign markets under conditions of environmental uncertainty : a new approach to the market analysis using a spreadsheet to process quantitative fuzzy data
Year of publication: |
1996
|
---|---|
Authors: | López González, Enrique ; Mieres Fuertes, José Ramón ; Mendaña Cuervo, Cristina ; Rodríguez Fernández, Miguel Angel |
Published in: |
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy. - Reus, ISSN 1136-0593, ZDB-ID 2097221-0. - Vol. 1.1996, 1, p. 93-118
|
Subject: | Finanzmathematik | Mathematical finance | Fuzzy-Set-Theorie | Fuzzy sets | USA | United States | Internationaler Markteintritt | International market entry | Theorie | Theory |
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