Selection of market entry strategies : perspectives from the mobile telephony industry in Africa
Maxwell Chanakira
| Year of publication: |
2014
|
|---|---|
| Authors: | Chanakira, Maxwell |
| Published in: |
Developing business strategies and identifying risk factors in modern organizations. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4860-9. - 2014, p. 33-47
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Internationaler Markteintritt | International market entry | Afrika | Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348957