Selection of Parameters of E-commerce Websites Using AHP

With the fast development of the E-commerce, it becomes critical to set up an E-commerce evaluation criteria system for online shopping. Analytic Hierarchy Process is a one of the multi-criteria evaluation method normally used. This paper aimed to find out the key factors that affect the E-commerce business. It gives an evaluation method for E-commerce in order to help researches and managers to determine the opportunities of better selection of e-commerce website based on parameters for future. Outlook, Operations and Services are the three broader categories desired by business professionals at the time of selection of best e-commerce website among all the available alternatives. The evaluation of parameters is done by using AHP and the ranking of parameters may help the business professionals to make best decision regarding design and operations of e-commerce websites