Selection policy for a manufacturer's online channel : do it oneself or cooperate with retailers
Rufeng Wang, Bo Li, Zhenhong Li, Pengwen Hou and Dongping Song
| Year of publication: |
October 2018
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|---|---|
| Authors: | Wang, Rufeng ; Li, Bo ; Li, Zhenhong ; Hou, Pengwen ; Song, Dongping |
| Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 29.2018, 4, p. 393-414
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| Subject: | supply chain management | channel selection policy | Stackelberg game | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/imaman/dpx009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011974898