Selective attention to commercial information displays in globally available moble application
Yi Liu (ESC Rennes School of Business, Rennes, France), Chuan-Hoo Tan (Department of Information Systems, National University of Singapore, Singapore, Singapore), Juliana Sutanto (Lancaster University, Lancaster, UK)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Liu, Yi ; Tan, Chuan-Hoo ; Sutanto, Juliana |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 24.2016, 2, p. 18-38
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| Subject: | Advertisement | Global Mobile Application | Information Provision | Load Theory of Selective Attention | Information | Informationsversorgung | Information provision | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2016040102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590651