Selectively emotional : how smartphone use changes user-generated content
Year of publication: |
2019
|
---|---|
Authors: | Melumad, Shiri ; Inman, J. Jeffrey ; Pham, Michel T. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 259-275
|
Subject: | affect | emotion | mobile marketing | natural language processing | social media | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
-
Online customer engagement through blogs in India
Verma, Sanjeev, (2014)
-
Kim, Eojina, (2016)
-
Decker, Reinhold, (2008)
- More ...
-
The pleasure of assessing and expressing our likes and dislikes
He, Daniel, (2019)
-
The Smartphone as a pacifying technology
Melumad, Shiri, (2020)
-
Wordify : a tool for discovering and differentiating consumer vocabularies
Hovy, Dirk, (2021)
- More ...