Self‐concept, individual characteristics, and counterfeit consumption : Evidence from an emerging market
Year of publication: |
2020
|
---|---|
Authors: | Malik, Aneela ; Merunka, Dwight ; Akram, Muhammad S. ; Barnes, Bradley R. ; Chen, Annie |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 10 (17.06.), p. 1378-1395
|
Publisher: |
Wiley |
Saved in:
Online Resource
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