Self-concept, product involvement, and responses to self-congruent advertising
Year of publication: |
2013
|
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Authors: | Xue, Fei ; Phelps, Joseph E. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 1-20
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
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