Self-congruence, brand attachment and compulsive buying
Year of publication: |
2019
|
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Authors: | Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 456-463
|
Subject: | Actual self-congruence | Ideal self-congruence | Brand attachment | Impulsive buying | Obsessive-compulsive buying | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
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