Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Year of publication: |
2012
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Authors: | Liu, Fang ; Li, Jianyao ; Mizerski, Dick ; Soh, Huangting |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 7 (20.7.), p. 922-938
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