Self-congruity theory in consumer behavior : a little history
Year of publication: |
March 2018
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Authors: | Sirgy, M. Joseph |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 28.2018, 2, p. 197-207
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Subject: | Actual self-congruity | brand-image congruence | ideal self-congruity | ideal social self-congruity | self-congruity | self-image congruence | social self-congruity | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2018.1436981 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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