Self-construals and health communications : the persuasive roles of guilt and shame
Year of publication: |
2024
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Authors: | Chan, Eugene Y. ; Septianto, Felix |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114357, p. 1-12
|
Subject: | Guilt | Health communications | Persuasion | Self-construals | Shame | Entwicklungsländer | Developing countries | Emotion | Gesundheitsvorsorge | Preventive care | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Gesundheit | Health | Interne Kommunikation | Internal communication |
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