Self-control and optimal goals : a theoretical analysis
Year of publication: |
2009
|
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Authors: | Jain, Sanjay |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 6, p. 1027-1045
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zeitkonsistenz | Time consistency | Verhalten | Behaviour |
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