Self-expansion motivation and inclusion of brands in self
Year of publication: |
2009
|
---|---|
Authors: | Reimann, Martin ; Aron, Arthur |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 65-81
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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