Self-extension, brand community, and user innovation

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari, (2024)

Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent experimental findings

Boyland, Emma J., (2015)

Product placement by global brands as an alternative strategy : is it worth in emerging market?

Srivastava, Rajesh K., (2015)