Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Michail D. Kokkoris, Erik Hoelzl, Bernadette Kamleitner
| Year of publication: |
2020
|
|---|---|
| Authors: | Kokkoris, Michail D. ; Hoelzl, Erik ; Kamleitner, Bernadette |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 303-316
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| Subject: | Customer bonds | Discovery | Relationship marketing | Self-referencing | Service management | Beziehungsmarketing | Dienstleistungsmanagement | Anleihe | Bond | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.09.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230490