Self-Gifts: Phenomenological Insights from Four Contexts.
This article reports the results of a study meant to portray a detailed picture of self-gift experiences in four contexts, focusing notably on reward and therapeutic self-gifts. Extending prior conceptual discussions, the findings suggest that self-gifts are a form of personally symbolic self-communication through special indulgences that tend to be premeditated and highly context bound. Discussion centers on theoretical implications and future directions for self-gift research. Overall, self-gifts represent a complex class of personal acquisitions that offer intriguing insights on self-directed consumer behavior. Copyright 1990 by the University of Chicago.
Year of publication: |
1990
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Authors: | Mick, David Glen ; DeMoss, Michelle |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 17.1990, 3, p. 322-32
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Publisher: |
University of Chicago Press |
Saved in:
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