Self-monitoring, norms, and attitudes as influences on consumer complaining
Year of publication: |
1981
|
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Authors: | Bearden, William O. ; Crockett, Melissa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 3, p. 255-266
|
Subject: | Wirtschaftliches Verhalten | Verbraucher |
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