Self-oriented masculinity : advertisements and the changing culture of the male market
Year of publication: |
2013
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Authors: | Branchik, Blaine J. ; Ghosh Chowdhury, Tilottama |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 2, p. 160-171
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Subject: | advertising | male market | societal change | ethnicity | gender | culture | macromarketing | Werbung | Advertising | Männer | Men | Ethnische Gruppe | Ethnic group | Geschlecht | Gender | Sozialer Wandel | Social change | Soziale Werte | Social values | Internationales Marketing | International marketing |
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