Self regulation on innovative products choice
Year of publication: |
2012
|
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Authors: | Prado, Paulo Henrique Muller ; Silva, Danielle Mantovani Lucena de ; Korelo, Jose Carlos |
Published in: |
Technological, managerial and organizational core competencies : dynamic innovation and sustainable development. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-165-X. - 2012, p. 508-525
|
Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Clusteranalyse | Cluster analysis |
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