Self-regulatory focus: the impact on long-term consumer compliance behavior
Year of publication: |
2013
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Authors: | Dellande, Stephanie ; Nyer, Prashanth |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 36.2013, 7 (14.6.), p. 664-673
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