Self-regulatory processes and new product adoption behavior
Year of publication: |
1994
|
---|---|
Authors: | Bagozzi, Richard P. |
Published in: |
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag. - München : Vahlen, ISBN 3-8006-1856-7. - 1994, p. 369-378
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Theorie | Theory |
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