Self-selection and information role of online product reviews
Year of publication: |
2008
|
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Authors: | Li, Xinxin ; Hitt, Lorin M. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 19.2008, 4, p. 456-474
|
Subject: | Amazon.com Inc. | Produktinformation | Product information | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Buchhandel | Book trade | Online-Handel | Online retailing |
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