Self-service revisited : how to balance high-tech and high-touch in customer relationships
Year of publication: |
2007
|
---|---|
Authors: | Salomann, Harald ; Dous, Malte ; Kolbe, Lutz ; Brenner, Walter |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 25.2007, 4, p. 310-319
|
Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Selbstbedienung | Self-service | Schweiz | Switzerland |
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