Self-signaling and prosocial behavior : a cause marketing experiment
Jean-Pierre Dubé, Xueming Luo, Zheng Fang
| Year of publication: |
March-April 2017
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| Authors: | Dubé, Jean-Pierre ; Luo, Xueming ; Fang, Zheng |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 161-186
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| Subject: | self-signaling | discrete-choice games of incomplete information | behavioral economics | prosocial behavior | cause marketing | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Unvollkommene Information | Incomplete information | Informationsökonomik | Economics of information | Signalling | Experiment | Soziales Verhalten | Social behaviour | Spieltheorie | Game theory | Fundraising | Soziale Wohlfahrtsfunktion | Social welfare function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.1012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672425