Self-Signaling and the costs and benefits of temptation in consumer choice
Year of publication: |
2012
|
---|---|
Authors: | Dhar, Ravi ; Wertenbroch, Klaus |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 15-25
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Marketingmanagement | Marketing management | Präferenztheorie | Theory of preferences |
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