Selfish wishes

Purpose – The purpose of this paper is to explore the outcomes of executing three wishes that must have a selfish motivation. Design/methodology/approach – The paper is fiction. Findings – The paper reveals that wishes executed with a business methodology may have greater impact than those executed without prior planning. The emotional source of motivation can be a subjective definition. Research limitations/implications – The paper implies that definition of “good” and “bad” outcomes may be subjectively defined. Practical implications – The paper has a limited application to real‐world situation due to fictional constructs. It allows internal consideration of personal motivations. Social implications – The paper allows discussion of motivation within business and philanthropy. It considers that perhaps the means may justify the ends. Originality/value – The paper is a fictional story that provokes thought and discussion.