Sell or Store? – An ADP Approach to Marketing Renewable Energy
Year of publication: |
2017
|
---|---|
Authors: | Gönsch, Jochen ; Hassler, Michael |
Publisher: |
[S.l.] : SSRN |
Subject: | Erneuerbare Energie | Renewable energy | Marketingmanagement | Marketing management | Verkauf | Selling | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: OR Spectrum 38 (2016), pp. 633-660 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 27, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2480573 [DOI] |
Classification: | Q42 - Alternative Energy Sources ; C44 - Statistical Decision Theory; Operations Research |
Source: | ECONIS - Online Catalogue of the ZBW |
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