Seller Reputation: Individual, Collective, and Institutional Factors
In this paper, we study firm reputation by investigating the interaction between individual reputations of Italian wineries and a large set of (possible) determinants. With respect to winery reputation, we find a positive effect for firm age and size and producer's intrinsic motivations and a negative effect for outsourcing, while horizontal differentiation, ownership status, and hiring well-known consultants play no role. Further, collective reputation and institutional regulation exert a significantly positive effect on individual reputation. (JEL Classification: L14, L15)
Year of publication: |
2012
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Authors: | Castriota, Stefano ; Delmastro, Marco |
Published in: |
Journal of Wine Economics. - Cambridge University Press. - Vol. 7.2012, 01, p. 49-69
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Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
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