Seller strategies for differentiation in highly competitive online auction markets
Year of publication: |
2011
|
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Authors: | Bockstedt, Jesse ; Goh, Kim Huat |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 28.2011/12, 3, p. 235-267
|
Subject: | Internet-Auktion | Online auction | Verkaufspersonal | Salespeople | Reputation | Marktmechanismus | Market mechanism | Clusteranalyse | Cluster analysis |
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