Extent:
XVIII, 362 S. : Ill.
24 cm
Type of publication: Book / Working Paper
Language: English
Notes:
Previous ed.: New York: Hungry Minds, 2001. - Includes index
ISBN: 978-0-470-93066-3 ; 0-470-93066-7
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10009005766