Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Katherine Sveinson and Charles D.T. Macaulay
| Year of publication: |
2024
|
|---|---|
| Authors: | Sveinson, Katherine ; Macaulay, Charles D. T. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 38.2024, 4, p. 240-256
|
| Subject: | social semiotics | gendered sport organizations | qualitative research | marketing materials | sport fan apparel | consumerism | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Diskurstheorie | Discourse theory | Geschlechterdiskriminierung | Gender discrimination | Profisport | Professional sports | Frauen | Women | Sportmarketing | Sports marketing | Sport | Sports | Semiotik | Semiotics | Geschlecht | Gender | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2023-0114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633197