Selling hope versus hate : the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
Rahul Govind, Nitika Garg and Lemuria Carter
| Year of publication: |
2024
|
|---|---|
| Authors: | Govind, Rahul ; Garg, Nitika ; Carter, Lemuria |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 2, p. 632-658
|
| Subject: | COVID-19 | Social distancing | Hate | Hope | Neural natural language processing | Political ideology | Social media messaging | Social Web | Social web | Coronavirus | Ideologie | Ideology | Politische Einstellung | Political attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2022-0911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014482726