Selling modernity : advertising in twentieth-century Germany
ed. by Pamela E. Swett; S. Jonathan Wiesen and Jonathan R. Zatlin
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Swett, Pamela E. (ed.) ; Wiesen, S. Jonathan (contributor) ; Zatlin, Jonathan R. (contributor) |
| Publisher: |
Durham, NC [u.a.] : Duke Univ. Press |
| Subject: | Werbewirtschaft | Advertising industry | Marketing | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Kulturgeschichte | Cultural history | Deutschland | Germany | Geschichte 1900-2000 | Werbung | Verbraucherverhalten | Sozialgeschichte 1900-2000 | 1900-2000 |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [sehepunkte.de] ; Description [hsozkult.de] ; Description [loc.gov] ; Description [h-net.org] ; Description [h-net.org] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 364 S. Ill. 25 cm |
|---|---|
| Conferences: | Interdisciplinary Workshop on German Advertising and Public Relations (Hamilton, Ontario) : 11.2003. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references (p. [329]-345) and index |
| ISBN: | 0-8223-4047-X ; 0-8223-4069-0 ; 978-0-8223-4047-8 ; 978-0-8223-4069-0 ; 978-0-8223-9035-0 |
| Classification: | Deutsche Geschichte des 19. Jahrhunderts bis zur Gegenwart ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003433275