Selling out : the inauthenticity discount in the craft beer industry
Year of publication: |
November 2017
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Authors: | Frake, Justin |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 11, p. 3930-3943
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Subject: | inauthenticity discount | authenticity | symbolic goods | evaluations | online reviews | cultural goods | mergers | acquisitions | Fusion | Merger | Bier | Beer | Verkauf | Selling | Glaubwürdigkeit | Credibility | Kulturgüter | Cultural heritage | Übernahme | Takeover | Diskontierung | Discounting |
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