Selling stem cell based biologics and salesforce alignment for the biomedical device industry
Year of publication: |
2014
|
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Authors: | Jaeger, Benjamin ; Kopf, Dennis |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 8.2014, 4, p. 414-429
|
Subject: | Allographs | Hospital data | Medical device selling | Sales force alignment | Spinal surgery | Stem cell based biologics | Verkauf | Selling | Krankenhaus | Hospital | Verkaufspersonal | Salespeople | Biotechnologie-Industrie | Biotechnology industry | Medizinprodukt | Medical device | Biotechnologie | Biotechnology | Medizinprodukteindustrie | Medical device industry |
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