Selling stories : Harry Potter and the marketing plot
Stephen Brown; Anthony Patterson
| Year of publication: |
2010
|
|---|---|
| Authors: | Brown, Stephen ; Patterson, Anthony |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 6, p. 541-556
|
| Subject: | Harry Potter <Fiktive Gestalt> | Narrative Methode | Narrative method | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981105