Selling the invisible : a field guide to modern marketing
Harry Beckwith
| Year of publication: |
1997 ; 1. print.
|
|---|---|
| Authors: | Beckwith, Harry |
| Publisher: |
New York, NY : Warner Books |
| Subject: | Dienstleistungsbetrieb | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 252 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-446-52094-2 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004343015