Selling through outlets : the impact of quality, product development risk, and market awareness
Year of publication: |
April 2017
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Authors: | Li, Zhaolin ; Ryan, Jennifer K. ; Sun, Daewon |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 186.2017, p. 71-80
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Subject: | Market segmentation | Channels of distribution | Uncertain product development | Produktentwicklung | New product development | Vertriebsweg | Distribution channel | Produktqualität | Product quality | Marktsegmentierung | Qualitätsmanagement | Quality management | Marketingmanagement | Marketing management | Innovation |
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