Selling when Brand Image Matters
Year of publication: |
2011
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Authors: | Buehler, Stefan ; Halbheer, Daniel |
Published in: |
Journal of institutional and theoretical economics : JITE. - Tübingen : Mohr Siebeck, ISSN 0044-2550, ZDB-ID 2327995. - Vol. 167.2011, 1 (1.3.), p. 102-119
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Saved in:
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