Sensation seekers as a healthcare marketing metasegment
Year of publication: |
2010
|
---|---|
Authors: | Self, Donald R. ; Findley, Carolyn Sara Casey |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 27.2010/11, 1, p. 21-47
|
Subject: | Gesundheitsrisiko | Health risk | Gesundheitsversorgung | Health care | Marketing | Zielgruppe | Target group |
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