Sense-making in business markets : the interplay between cognition, action and outcomes
Lars Gunnar Mattsson; Daniela Corsaro; Carla Ramos
| Year of publication: |
2015
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|---|---|
| Authors: | Mattsson, Lars-Gunnar ; Corsaro, Daniela ; Ramos, Carla |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 4-11
|
| Subject: | Sense-making | Business markets | Business networks | Collective view | Market practice | Multi-disciplinary | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | Marketing | Kognition | Cognition | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345786