Sensitization and the Win-Win-Win Model : An Answer to Globalization Impact on Local Communities and Common Perceptions of World Tendencies

The paper deals with sensitization, based on knowledge transfer and knowledge creation, in the community. It is considered as a creative approach to conflict resolution, based on Nash 'no-cooperative game' theory. It particular, it focuses on the 'sensitization process' – a form of knowledge creation- as the reaction to a given information, which influences the socioeconomic behavior and therefore, the pure individual strategies, leading them to a converge. It may be concerned as an extension to Nash 'non cooperative game' theory (win-win model) according to which, both parties involved in a negotiation may formulate winning strategies. Community involvement may be seen as a three-way negotiation. Taking part in such a negotiation each member of the community should ask him/her self three questions: 'what is the best for me?' 'what is the best for me and for the other?' and 'what is the best for me, for the other and for the Community?' (as the third, 'invisible' part in the bargain). As individual strategies are going to be converged, then a solid basis may be created for a real cooperation between the members of the community thus maximizing the socioeconomic profit for all the involved parties in a negotiation (win-win-win)