Sensory Branding : Grundlagen multisensualer Markenführung
Paul Steiner. Mit Geleitworten v. Roman Brandtweiner u. Karsten Kilian
| Year of publication: |
2011 ; 1. Aufl.
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|---|---|
| Authors: | Steiner, Paul |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Wahrnehmung | Perception | Markenführung | Brand management | Erfolgsfaktor | Success factor | Theorie | Theory | Markenrecht | Trademark law | Kfz-Industrie | Automotive industry | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 417 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. [267]-328 |
| ISBN: | 3-8349-2788-0 ; 978-3-8349-2788-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008808